How to Craft a Value Proposition for our Small Business (DP-AM) - Virtual

How to Craft a Value Proposition for Your Small Business

*Presented live, VIRTUALLY- 10:00-11:30AM, Thursday, Sept 12, 2024

A value proposition training helps small business owners create a clear and compelling statement that explains the value and benefits their business offers to customers. By identifying their target audience and what makes their business unique, small business owners can create a value proposition that sets them apart from the competition and attracts potential customers. A strong value proposition is crucial for any business, as it helps to attract and retain customers by clearly communicating the value and benefits, they can expect. This training provides tips and strategies for creating a successful value proposition and helps small business owners practice crafting their own value proposition statement.

Learning objectives:

• Define the role of a value proposition in attracting and retaining customers.

• Recognize how a strong value proposition differentiates a business from competitors.

• Identify target audience and market analysis.

• Identify the unique selling points and advantages of the business.

• Craft a compelling value proposition statement.

• Learn practical techniques for structuring and presenting a value proposition.

• Explore strategies to integrate the value proposition into marketing materials and campaigns.

These condensed learning objectives focus on the practical aspects of crafting a value proposition and implementing it effectively for a small business.

If you need assistance, contact the UW-Green Bay SBDC for assistance: Phone: 920-366-9065 or email us at sbdc@uwgb.edu.

$80 - Make payment online, with credit card, when registering