How to Develop a Marketing Plan (MSBB-AM) - Virtual

How to Develop a Marketing Plan

*Presented live, VIRTUALLY - 10:00-11:30AM, Thursday, Oct 24, 2024

In this training module on developing a marketing plan, participants will learn about the essential components of a successful marketing plan. This will include understanding the target market, setting clear marketing objectives, developing a marketing mix that utilizes various tactics and channels, and creating a budget to allocate resources effectively.

The training will also cover how to conduct market research and gather customer insights through hands-on experience. Participants will have the opportunity to practice conducting market research using a variety of methods, including online surveys, focus groups, and interviews. They will learn how to analyze the data collected and use it to inform their marketing decisions.

Throughout the module, participants will have the chance to work on developing their own marketing plan and receive feedback and guidance from the instructor. By the end of the training, participants will have the knowledge and skills needed to create a comprehensive marketing plan for their business or organization.

Learning objectives:

• Identify the key elements of a comprehensive marketing plan.
• Recognize the significance of a well-developed marketing plan for business success.
• Understand how each component of the marketing plan contributes to overall marketing effectiveness.
• Define the target market and customer segmentation:
• Understand the concept of customer segmentation and its role in targeting specific customer groups.
• Develop strategies to reach and engage the target market effectively.
• Learn how to establish measurable and achievable marketing objectives.

These learning objectives provide a clear roadmap for participants to develop a robust marketing plan by understanding the foundational principles, conducting effective market research, analyzing data, and making informed decisions.

If you are unable to register for this program because registration is full, consider taking the program on another date. If you need assistance, contact the UW-Green Bay SBDC for assistance: Phone: 920-366-9065 or email us at sbdc@uwgb.edu.

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

Fee: $80 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients who register for and attend the complete course.