Measuring and Analyzing Marketing Efforts (DP) - Virtual

Measuring and Analyzing Marketing Efforts

As a small business owner, you likely have limited resources for marketing and advertising. It's important to make sure that every dollar you spend on marketing is yielding a positive return on investment (ROI). In this training, you will learn how to measure and analyze your marketing efforts to ensure that you are getting the most out of your marketing budget.

Learning objectives:

• Key metrics to track in order to measure the effectiveness of your marketing efforts
• How to use tools like Google Analytics to track and analyze website traffic and conversions
• Techniques for A/B testing and experimentation to optimize your marketing strategies
• Tips for analyzing the results of your marketing campaigns and making data-driven decisions about where to allocate your resources.

By the end of this training, you will have the knowledge and skills you need to measure and analyze your marketing efforts in order to maximize your ROI and drive growth for your small business.

If you are unable to register for this program because registration is full, consider taking the program on another date. If you need assistance, contact the UW-Green Bay SBDC for assistance: Phone: 920-366-9065 or email us at sbdc@uwgb.edu.