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Podcasting Mastery for Small Business Success: From Concept to Connection (DP-PM) - Virtual

Thu 5:00 PM to 6:30 PM

This event has been canceled

Topic: Marketing and Sales

Podcasting Mastery for Small Business Success: From Concept to Connection

Presented live, VIRTUALLY - 5-6:30PM, Thursday, April 18


This training is tailored for small business owners keen on harnessing the dynamic world of podcasting to elevate their brand and reach a wider audience. Dive into the essentials of podcast creation, from conceptualization to distribution. Equip yourself with the knowledge and skills needed to launch a successful podcast that resonates with your target audience and becomes a powerful tool for business growth.

Learning Objectives:

  • Podcast Planning and Conceptualization: Understand the foundational steps in planning and conceptualizing a podcast that aligns with your business goals and target audience.

  • Content Creation Strategies: Learn how to develop compelling and relevant podcast content that captivates listeners, establishes authority, and enhances your brand image.

  • Technical Setup and Equipment: Gain insights into the essential technical aspects of setting up a podcast, including choosing the right equipment, recording techniques, and audio editing basics.

  • Podcast Branding and Positioning: Explore strategies for effective podcast branding and positioning to create a distinctive identity that resonates with your business and attracts your ideal audience.

  • Hosting Platforms and Distribution: Understand the various podcast hosting platforms available and learn how to effectively distribute your podcast to major streaming services, reaching a broader audience.

  • Audience Engagement and Growth: Discover techniques to engage with your podcast audience, build a loyal listener base, and implement strategies for continuous growth.

  • Monetization Opportunities: Explore different monetization models for podcasts, including sponsorships, advertising, and other revenue streams to turn your podcast into a profitable venture.

  • Promotion and Marketing: Learn effective promotion and marketing strategies to increase the visibility of your podcast, attract new listeners, and enhance your overall online presence.

  • Analytics and Performance Measurement: Gain insights into podcast analytics and metrics to measure the performance of your episodes, understand listener behavior, and refine your content strategy for optimal results.

This training is designed to equip small business owners with practical knowledge and actionable skills, enabling them to confidently navigate the podcasting landscape and establish a successful podcast for business growth.

For assistance contact the Small Business Development Center @ UW-Green Bay. Phone: 920-366-9065 or email us at

Fee: $ 80.00

Payment can be made online with Credit Card