Developing a Brand Identity (MSBB-PM) - Virtual

Developing a Brand Identity

*Presented live, VIRTUALLY - 5:00-6:30PM, Thursday, Sept 26, 2024

This training is designed for small business owners looking to develop a strong and cohesive brand identity. The training will cover key concepts such as understanding your target audience, defining your brand values, and creating a visual identity that resonates with your customers. Participants will have the opportunity to brainstorm and begin developing their own brand identity, with guidance and support from the instructor. By the end of the training, small business owners will have a solid foundation for building a consistent and memorable brand image.

Learning objectives:

• Recognize the role of brand identity in differentiating a business from competitors.
• Clearly understand the desired emotional connection between the brand and customers.
• Explore visual branding elements, such as logo design, color palette, typography, and imagery.
• Understand how to align the visual elements with brand values and target audience preferences.
• Learn effective design principles and techniques to create a visually appealing and cohesive brand identity.

These learning objectives provide a framework for small business owners to develop a strong brand identity by understanding their target audience, defining brand values, creating a compelling visual identity, and consistently applying the brand across various touchpoints.

If you are unable to register for this program because registration is full, consider taking the program on another date. If you need assistance, contact the UW-Green Bay SBDC for assistance: Phone: 920-366-9065 or email us at sbdc@uwgb.edu.

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

Fee: $80.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients who register for and attend the complete course.