Digital Domination:Mastering YouTube,TikTok and Podcasting for Small Business Success (MSBB) Virtual

Digital Domination: Mastering YouTube, TikTok, and Podcasting for Small Business Success

One offering presented live VIRTUALLY : 1:00pm-5:00pm, Thursday, May 1, 2025

Description:

In today’s digital landscape, small businesses need more than just a website—they need a powerful presence across multiple platforms. This dynamic training combines the essential skills needed to master YouTube, TikTok, and podcasting, ensuring business owners maximize their reach, engage with their audience, and drive real business growth. Through hands-on exercises, expert insights, and step-by-step strategies, participants will learn how to leverage video and audio content to build brand awareness, connect with customers, and generate revenue. By the end of this training, attendees will have an actionable content plan to confidently integrate these powerful platforms into their marketing and business strategy.

Learning Objectives:

🔹 YouTube Mastery

1. Channel Optimization: Set up and optimize your YouTube channel to attract your target audience.
2. Content Creation Strategies: Learn how to create engaging, high-quality videos that enhance your brand image.
3. SEO for YouTube: Implement powerful SEO techniques to ensure your videos rank high in search results.
4. Analytics & Performance Tracking: Understand YouTube analytics to refine content strategies and drive engagement.
5. Monetization Strategies: Discover YouTube’s monetization opportunities and how to integrate them into your business.**

🔹 TikTok for Business Growth

6. TikTok Algorithm Secrets: Leverage the algorithm to maximize video reach and engagement.
7. Trend & Challenge Participation: Utilize trending content to gain visibility and attract new customers.
8. Brand Positioning on TikTok: Build a strong brand presence that resonates with your audience.
9. Hashtags & Captions for Growth: Optimize your content for discoverability and increased engagement.
10. Community & Engagement Strategies: Learn how to interact with followers and turn viewers into loyal customers.

🔹 Podcasting for Business Authority

11. Podcast Planning & Branding: Conceptualize and structure a podcast that aligns with your brand.
12. Recording & Editing Basics: Choose the right equipment and learn simple audio editing techniques.
13. Hosting & Distribution: Get your podcast onto major streaming platforms for maximum reach.
14. Audience Engagement & Growth: Implement strategies to grow and retain a loyal listener base.
15. Monetization & Marketing: Explore sponsorships, advertising, and promotional strategies to make your podcast a revenue-generating tool.

What You’ll Walk Away With:

✅ A clear multi-platform content strategy to amplify your brand ✅ Hands-on tools and templates for video, podcast, and short-form content creation ✅ A step-by-step roadmap to attract more customers and generate revenue ✅ Confidence to create, edit, and publish engaging content across YouTube, TikTok, and Podcasting

This fast-paced, results-driven training ensures that small business owners leave equipped with practical skills to dominate the digital space—no technical background needed!

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

Eligibility for No-Cost Registration:

1. Main Street Bounceback grant recipients

OR

2. Small businesses that meet the following criteria:

• The participant must be an owner, employee, or staff member of the business.
• The business must be based in Wisconsin and currently operating. (does not include pre-venture entities)
• The business has less than 500 employees.

If you need assistance, contact the UW-Green Bay SBDC for assistance: Phone: 920-366-9065 or email us at sbdc@uwgb.edu.

Fee: $400.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients and eligible small businesses who register for and attend the complete course.