COVID-19 Communication Strategies: Branding, Search Engine Optimization, and Social Media

Marketing development lab for small business owners to learn about, develop, and enhance marketing strategies such as branding and social media presence. December 1st | 4:00 pm – 5:30 pm January 12th | 4:00 pm – 5:30 pm The Wisconsin Small Business Development Center at UW-La Crosse will be hosting a webinar series, COVID-19: Communication Strategies: Branding, SEO, and Social Media with two different date options to attend. These FREE webinars are for small business owners looking to develop and improve their branding, Search Engine Optimization (SEO), and social media presence during and post-COVID-19. The program instructor will work with business owners to better understand different marketing channels, social media development, and overall branding strategies. Why join in on this free webinar? SBDC Director Anne Hlavacka explains, “Like it or not, the Coronavirus pandemic is giving all of us an opportunity to step back. During this session, we'll discuss strategies for using this time wisely to be better positioned with marketing and improve communications.” This COVID-19 Communications webinar will work with you to accomplish your online marketing goals during this pandemic. Topics to be covered include: - How to conduct a brand audit to identify opportunities to improve your brand - SEO tactics for enhancing your website - New ways to use social media to delight and entertain your customers and prospects - How to use email marketing effectively to stay top-of-mind with customers

Speaker(s): Sarah Arendt-Beyer

The COVID-19 Communication Strategies webinar is FREE but registration is required. To register online or obtain additional information about this and future events, visit https://www.uwlax.edu/sbdc/calendar-of-events/. An email with webinar log in information will be sent to you prior to the event. If you have questions, send an email to sbdc@uwlax.edu.

Fee: No Cost