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Introduction to Entrepreneurial Training Program (ETP)

Tue 5:00 PM to 6:00 PM
Topic: Start-up Assistance

The Introduction to Entrepreneurial Training Program (ETP) Course is a FREE informational session that gives details about what is covered in the Entrepreneurial Training Program (ETP). Acquire details about the grant and how to apply for it. This session will help you decide if you want to register for the Entrepreneurial Training Program.

The Entrepreneurial Training Program (ETP) is offered by the Wisconsin Small Business Development Center at UW-La Crosse. This program provides an easy to follow, step by step process that shows you how to:

  • Answer the question – "Will people buy my product or service?"
  • Appeal to more customers
  • Develop a lender-ready business plan
  • Use time, money, and resources wisely Through instruction and guest speakers, the course serves those who are considering starting a business, owners of existing businesses struggling to get a handle on all the details, and those with successful companies they want to grow.

CLASS DATE: September 14, 2021 (also offered on September 21,2021)

CLASS TIME: 5:00 PM - 6:00 PM

You can choose to attend this class in person or online. The Zoom meeting information will be included in the confirmation email sent prior to the event.

Note: Due to changing situations with COVID-19, this class might become online only. If that happens, details will be included in the confirmation email.

Speaker(s): Mike Walker

An email with program logistics, parking information, and webinar log in information will be sent to you prior to the event. If you have questions, send an email to By registering for this event, the participant grants the Wisconsin Small Business Development Center and the University of Wisconsin System the right to use, publish, and copyright the image and comments (including print and digital written narratives, materials, audio, video, and still images) in connection with this program for use in connection with program participation (current and future), websites and promotional purposes. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC for assistance,, 608.785.8783.

Fee: No Cost


Wisconsin SBDC at UW-La Crosse
Wittich Hall, Room 1102/1104
1725 State St La Crosse, WI 54601