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Entrepreneurial Training Program (ETP) - Spring 2022

Thu 5:00 PM to 8:00 PM
6 sessions ending Fri, May 20
Topic: Start-up Assistance

The Entrepreneurial Training Program (ETP) provides the tools you need for business idea testing and business model improvement. Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses struggling to get a handle on all the details, and those with successful companies that they want to grow. The ETP program is a course that offers an easy to follow step-by-step process based on the Lean Startup Framework. The sessions will begin in April, 2022. Fee is $1000. First, apply for the grant to cover $750 of the fee at Once accepted, register for the class and pay $250. This class will be held in a hybrid online/in-person format. Additional information on session dates/times will be provided closer to the beginning of the program. The Zoom meeting information will be included in the confirmation email sent prior to the event. Note: Due to changing situations with COVID-19, this class might become online only. If that happens, details will be included in the confirmation email. There will also be an information session held on Tuesday, April 5 at 5:00. Session Details: Session 1: 4/14/22 from 5-8 p.m. - virtual session Session 2: 4/21/22 from 5-8 p.m. - virtual session Session 3: 4/28/22 from 5-8 p.m. - virtual session Session 4: 5/5/22 from 5-8 p.m. - virtual session Session 5: 5/12/22 from 5-8 p.m. - can attend virtually or in person Session 6: 5/20/22 from 8:30 a.m. - 1:30 p.m. - in person followed by optional networking, collaboration, and time to work on ETP workbooks Note: May 20 is on a Friday (rather than Thursday) and the time is changed to 8:30 a.m. - 1:30 p.m.

Speaker(s): Mike Walker

An email with program logistics, parking information, and webinar log in information will be sent to you prior to the event. If you have questions, send an email to By registering for this event, the participant grants the Wisconsin Small Business Development Center and the University of Wisconsin System the right to use, publish, and copyright the image and comments (including print and digital written narratives, materials, audio, video, and still images) in connection with this program for use in connection with program participation (current and future), websites and promotional purposes. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC for assistance,, 608.785.8783.

Fee: $ 250.00

Fee is $1000. First, apply for the grant to cover $750 of the fee. The remaining $250 can be paid by credit card or check and must be paid on or before the first session.


Wisconsin SBDC at UW-La Crosse
Wittich Hall, Room 1102/1104
1725 State St La Crosse, WI 54601