Getting Online: Building Your Web Presence Plus Workshop

This is a three-part applied training program that is a hands-on opportunity to build your own Wix website under the guidance of a marketing professional. As part of this program, participants will be able to access 1x1 instructional and student support as described below. The training includes an introduction to Search Engine Optimization (SEO) and social media, as well as a guided tour of how to set up and configure a website using the open-source platform Wix, assisting participants to install a theme, add and edit pages, and add and configure widgets and plugins. It will also allow participants to ask questions and get one-on-one help building out their websites.

The first part will introduce participants to website basics, including an introduction to website design, search engine optimization and social media. That part, together with the next part, will start the creation of a Wix account; choose a template; and learn how to use the editor to build pages; add text, images, and links; and use Wix apps to set up special functionality like a blog, contact form, photo gallery, etc. This part also will discuss tips for registering a domain name. The final part will allow participants the opportunity to ask questions and get further one-on-one help building out their websites, and will include instruction on installing Google analytics, taking advantage of Wix SEO features, and publishing their site. All training and support is virtual and/or by phone.

Dates and times:

October 8, 15 & 22, 2024 from 4:30 p.m. - 6:30 p.m.

If you are unable to register for this program because registration is full, consider taking the program on another date. If you need assistance, contact the SBDC for assistance: sbdc@uwlax.edu, 608.785.8782.

Access to additional instruction and support: Participants may access up to two (2) hours of a marketing professional’s 1x1 instructional support and up to 10 hours of student support in connection with a project related to the development of the participant’s website or enhanced web presence during a period of 90 days from the start of the training or the available program support ends, whichever occurs first.

Target Participants: This program provides training and instruction to enable participants to develop and use a Wix website in connection with their business. This training/instructional support is most suitable for businesses needing a website, looking to change and develop a new website, or needing to enhance an existing Wix website.

Expected Learning Outcomes:

Participants completing this training program should be able to:

• Complete a customized Wix website for use with the business

• Connect marketing activities to use social media in connection with the website and the business marketing strategy

• Understand and be able to apply strategies for search engine optimization in connection with the business website

• Apply knowledge to advance the business marketing strategies and create a more effective web presence

A confirmation email with log in information will be sent prior to the program with a reminder email sent the day before the event. If you don’t receive log in information, please check your junk/spam/promotions folder(s) or contact the SBDC for assistance: sbdc@uwlax.edu or 608.785.8782. Should circumstances arise that change program dates or its activities, the program provider, UW-La Crosse SBDC, will contact the program participants.

By registering for this event, the participant grants the program provider, the Wisconsin Small Business Development Center, the Universities of Wisconsin (UW System), and the participating organizations (identified below), the right to use, publish, and copyright the images and comments (including print and digital written narratives, materials, audio, video, and still images) in connection with this program for use in connection with program participation (current and future), websites and for promotional and educational purposes. The participant also consents to the Wisconsin Small Business Development Center providing the participant’s contact and attendance information to the program instructors and supporters (such as students), and the participating organizations.

MSBB Training Project Eligible - This program is eligible for participant funding for Mainstreet Bounceback (MSBB) grant participants. UW System, and the Wisconsin Economic Development Corporation (WEDC) are participating organizations in connection with this program. To the extent state funding is available, MSBB grant participants may request that the state fund your participation. Payment of your program fees is contingent on confirmation that you or your affiliated business is a MSBB grant recipient and that you participated in this training program on the date(s) and times(s) scheduled. By registering for this program, you agree that you are a MSBB grant recipient and will attend the program as scheduled. Failure to meet the attendance criteria for a training program may result in your inability to access supplemental support and/or attend other training programs at no cost. If circumstances arise that change your availability, please follow the cancellation policy below. Questions: email sbdc@uwlax.edu or call 608.785.8782.

Cancellation Policy: You may cancel your registration up to 5 business days prior to the start of this training program without penalty. If space is available in another program session, and as an alternative to cancellation, the program provider may allow a participant to change program date(s). Cancellations, requests, and other notice of changes for this program should be provided in writing by sending an email to sbdc@uwlax.edu.

Supplemental Training and Support. Some training programs provide participants the opportunity to access 1x1 instruction and other support for a specific period following the start of the training program. All supplemental support is at the option of the program participant. Program participants will be informed of when supplemental support is available and how to access such supplemental support as part of the training program and/or other communications with the program provider.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC for assistance: sbdc@uwlax.edu, 608.785.8782.

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration ("SBA"). All opinions, conclusions or recommendations expressed, if any, are those of the presenter, are not intended to be professional advice to program participants, and do not necessarily reflect the views of the SBA, SBDC, UW System, or WEDC.

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

Fee: $800.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients who register for and attend the complete course.