Digital Marketing & Social Media Conference

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more! Links - [link description](full link/url) - be sure to include the the https://

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Sessions include:

• How Marketers Can Drive Business Success With AI (presenter: Sam Leary) There are only 24 hours in a day — that’s why chat.openai.com is visited more than 1.6 billion times per month; and according to an MIT study, ChatGPT can boost productivity by a whopping 40%, and quality by 20%. In this session, you’ll discover how to leverage the most popular efficiency tool on the market to facilitate business success. We’ll discuss important distinctions between terms, frameworks for writing perfect prompts, and the myriad of ways marketers across all industries are achieving more in less time.

• To Amazon, or Not? Understanding Ecommerce Options for Small Business (presenter: Rick Wingender) You know you want to sell online, but how do you get started? What are the most important things to know? Should you start with your own website, or on a marketplace like Amazon.com? Or both? If I build my own website, which ecommerce platform should I choose? There are many pros and cons to each scenario, and many factors can impact your decision. Even if you’ve already started, this course can help you answer a wide range of questions, including channel strategy, digital & traditional marketing strategy, website management, merchandising & inventory management, technical and legal considerations, branding, staffing and skillsets needed, and much more.

• How to Get Started with Content Marketing & SEO (presenter: Brian Lee) Search engine optimization (SEO) is important for making sure your prospective customers can find your website when they’re looking for your products or services. For example, a survey found that 67% of B2B customers start the buying process with a web search. One of the ways you can improve your search engine rankings is through content marketing, which includes blog articles, listicles and white papers. In addition to helping with SEO, content marketing is a strategy that can be used for inbound marketing, outbound marketing, branding and customer retention. All businesses can and should take part in developing content on a regular basis.

• Digitally Transform the Way You Sell (presenter: James Roloff) In this engaging 90-minute session designed for business leaders, sales, and marketing professionals eager to harness the potential of digital sales, you’ll discover what digital sales is, its compelling benefits, and leave with a concrete framework to craft your own successful digital sales funnel.