Introduction to Financial Management (MSBB)

Whether you are starting a new business or looking to organize your current business’ finances, accurate financial information is one of the most valuable tools you have to drive success. This course seeks to set participants on the right path by providing a “101” overview of financial bookkeeping, accounting terminology and concepts, a breakdown of the key financial statements, and a brief introduction to financial management.

This class is designed for participants who:

• Do not have an accounting background.
• Would benefit from breaking down the components of each of the “Big 3” financial statements – the Profit & Loss (Income) Statement, the Balance Sheet, and the Statement of Cash Flow
• Are unsure how to organize financial information to ensure accurate records
• Have already built a business plan (formal or informal), and can answer basic information about their revenue streams, pricing, costs, etc. Haven’t nailed down these details yet? Consider taking Biz Smart Sprint or the Entrepreneurial Training Program
• May be uncomfortable with “the numbers side” of the business and are looking to increase familiarity
• Are looking for an introduction to key financial tools and concepts, or those who are looking to revisit these topics
• Have recently taken on financial support roles in their business, or who need a general understanding of accounting to be successful in their roles
• Work with a professional accountant, but want to maximize that investment by knowing the basics and being able to focus on strategy

Learning objectives

• Establishing a good organizational system and clear accounting processes
• Develop a basic understanding of accounting terminology
• Understand the key components of the “Big Three” financial statements – balance sheet, P&L statement, and cash flow statement
• Learn more about the impact of breakeven on the bottom line
• Practice a few examples of analyzing financial information to understand how your numbers relate to your business
• Help you “put the narrative to the numbers” and begin to be able to ask questions about what you see in your financial statements. By working with your team and/or accountant, you will first be able to understand what is happening, and eventually be able to make incremental improvements.

NOTE: This course includes 5 sessions, taking place on:
Monday, November 4, 2024 from 4:00-5:45 pm CST
Monday, November 25, 2024 from 4:00-5:45 pm CST
Monday, December 2, 2024 from 4:00-5:45 pm CST
Monday, December 9, 2024 from 4:00-5:45 pm CST
Monday, December 16, 2024 from 4:00-5:45 pm CST

Participants must attend all 5 sessions.

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

This class is online.

Cancellation Policy: You may cancel your registration up to 5 business days prior to the start of this training program without penalty. Cancellations, requests, and other notice of changes for this program should be provided in writing by sending an email to sbdc@wsb.wisc.edu indicating your name, business, and the course you were registered for.

Waitlist: If this class is full, please let us know that you are interested in attending by adding your name to our waitlist.

Fee: $259.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients who register for and attend the complete course.