Digital Marketing & Social Media Conference (MSBB)

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!

Harnessing AI: Strategies to Supercharge Your Business Development and Marketing (presented by: Garth Beyer) Start scratching the surface of artificial intelligence, and discover the transformative power of AI tools in business development and marketing. In this session, we will explore practical strategies to leverage artificial intelligence for optimizing the launch of a business, accelerating growth, and enhancing customer engagement. Whether you’re a startup or looking to modernize your approach to an existing business, this presentation will provide actionable insights and real-world examples to help you integrate AI effectively. Tools we plan to share (knowing this stuff changes all the time!) include:

• Jasper AI
• Rytr
• Perplexity
• DALL-E
• Fireflies
• Canva
• ChatGPT

In this engaging presentation, we’ll discuss lessons learned from experienced marketers and demonstrate first-hand how AI can benefit your business.

Finding Your People: How to Identify and Attract Your Ideal Audience (presented by: Justine Kessler) “When you speak to everyone, you speak to no one.” – Meredith Hill

Defining and understanding your target audience can help you create more effective sales and marketing strategies, build stronger customer relationships, and ultimately achieve greater success. This session will feature practical exercises and real-world examples to help you learn how to create effective marketing strategies that resonate with your customers. We’ll go inside one well-known local brand to understand the insights that drove them to redefine their target audience, explore how this change influenced their business decisions, and evaluate the resulting business impact – and then we’ll apply these principles to help you define or refine your own audience profile.

Session objectives:

• Understand how target audience identification can help guide and focus your business decisions
• Learn how to define your target audience and create detailed customer personas to inform sales and marketing strategies
• Feel confident using practical audience research techniques like surveys, social media insights, and listening sessions to further enhance your understanding of your target audience

Minimal Effort, Maximum Impact: Digital Marketing Basics for Busy Entrepreneurs (presented by: Emily Ruyle)

Enter the fast-paced world of digital marketing with “Minimal Effort, Maximum Impact: Digital Marketing Basics for Busy Entrepreneurs.”

This session is designed to show you how to make a big impact with minimal effort. We’ll cover essential tactics like email marketing and social proof that can drive significant growth for your business, even when time and experience are limited.

You’ll walk away with actionable strategies and examples that demonstrate how these simple yet powerful tools can be integrated into your busy schedule. Get ready to maximize your marketing efforts with strategies designed specifically for small business owners on the go.

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible.

This is an IN-PERSON event in Madison.

Cancellation Policy: You may cancel your registration up to 5 business days prior to the start of this training program without penalty. Cancellations, requests, and other notice of changes for this program should be provided in writing by sending an email to sbdc@wsb.wisc.edu indicating your name, business, and the course you were registered for.

Waitlist: If this class is full, please let us know that you are interested in attending by adding your name to our waitlist.

Fee: $309.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients who register for and attend the complete course.