Small Business Social Tools & Techniques

In this presentation, you will learn how to engage your audiences and build your brand on popular social media platforms, and you will get tips for creating short-form videos.

Meanwhile, social media advertising can be a relatively inexpensive way to reach highly specific target audiences. This presentation also will demonstrate ad setup, including choosing objectives, demographics and budgets, for B2C advertising and B2B advertising on platforms such as Facebook, Google and LinkedIn.

You also will learn about free and paid tools you can use to enhance your social media content and manage your social media accounts.

Attendees will learn:

Best practices for managing your social media accounts How to advertise on social media Tools for content creation and social media management

This class is online.

Cancellation Policy: You may cancel your registration up to 24 hours prior to the start of this training program without penalty. Cancellations, requests, and other notice of changes for this program should be provided in writing by sending an email to sbdc@wsb.wisc.edu indicating your name, business, and the course you were registered for.