Digital Marketing & Social Media Conference

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!

Session descriptions coming soon for Fall 2025!

**Small Business Social Tools & Techniques (presented by Brian Lee) ** In this presentation, you will learn how to engage your audiences and build your brand on popular social media platforms, and you will get tips for creating short-form videos.

Meanwhile, social media advertising can be a relatively inexpensive way to reach highly specific target audiences. This presentation also will demonstrate ad setup, including choosing objectives, demographics and budgets, for B2C advertising and B2B advertising on platforms such as Facebook, Google and LinkedIn.

You also will learn about free and paid tools you can use to enhance your social media content and manage your social media accounts.

Attendees will learn:

Best practices for managing your social media accounts
How to advertise on social media
Tools for content creation and social media management

LinkedIn Strategy for Small Business Owners: A Repeatable System for Leads, Revenue, and Visibility (presented by: Dan Fogarty)

Learn how to turn LinkedIn into a lead-generation engine without burning out. Journalist-turned-ghostwriter Dan Fogarty shares a practical, AI-enhanced content strategy for founders, small business owners, and solopreneurs. You’ll walk away with a repeatable system for posting high-quality content, optimizing your profile, and using AI tools to scale your voice—not generic content.

You’ll learn how to:
Post consistently without chasing engagement
Turn everyday expertise into LinkedIn content
Optimize your profile to attract leads
Use AI to speed up content creation while sounding human
Focus on metrics that actually drive business

AI for Digital Content Creation: Save Hours, Stress Less, Post More (presented by: Faith Dey)

Creating social media content, from graphics to videos and even podcasts, can be overwhelming and time-consuming.

AI tools can make the process easier, faster, more polished and actually fun.

In this practical one-hour session, we’ll focus on simple content creation and light editing using free and budget-friendly AI resources. You’ll walk away knowing how to work smarter and jumpstart your next month of content.

Participants Will Learn How To:

Use AI tools to generate ideas and assets for videos, podcasts, and social media posts
Save time repurposing one piece of content into multiple formats for social media
Create simple short-form and long-form videos with fast AI editing
Create your own podcast, along with show notes and previews
Create branded graphics and YouTube thumbnails without design experience

More session descriptions coming soon for Fall 2025!