Digital Marketing & Social Media Conference (MSBB)

In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!

Session descriptions coming soon for Fall 2025!

Small Business Social Tools & Techniques (presented by Brian Lee)

In this presentation, you will learn how to engage your audiences and build your brand on popular social media platforms, and you will get tips for creating short-form videos.

Meanwhile, social media advertising can be a relatively inexpensive way to reach highly specific target audiences. This presentation also will demonstrate ad setup, including choosing objectives, demographics and budgets, for B2C advertising and B2B advertising on platforms such as Facebook, Google and LinkedIn.

You also will learn about free and paid tools you can use to enhance your social media content and manage your social media accounts.

Attendees will learn:

Best practices for managing your social media accounts How to advertise on social media Tools for content creation and social media management

LinkedIn Strategy for Small Business Owners: A Repeatable System for Leads, Revenue, and Visibility (presented by: Dan Fogarty)

Learn how to turn LinkedIn into a lead-generation engine without burning out. Journalist-turned-ghostwriter Dan Fogarty shares a practical, AI-enhanced content strategy for founders, small business owners, and solopreneurs. You’ll walk away with a repeatable system for posting high-quality content, optimizing your profile, and using AI tools to scale your voice—not generic content. You’ll learn how to:

Post consistently without chasing engagement Turn everyday expertise into LinkedIn content Optimize your profile to attract leads Use AI to speed up content creation while sounding human Focus on metrics that actually drive business

More session descriptions coming soon for Fall 2025!