Creating Your Customer Persona

This session explores the essential steps to develop accurate and actionable customer personas, enabling businesses to better understand and connect with their target audience, resulting in improved marketing strategies and customer experiences.

Learning Objectives:

• Gain a comprehensive understanding of customer persona development, including research techniques and data analysis, to effectively identify and define the key characteristics, needs, and preferences of your target audience.

• Learn how to leverage customer personas to tailor marketing messages, product offerings, and customer interactions, leading to enhanced engagement, conversion rates, and customer satisfaction.

• Discover best practices for updating and refining customer personas over time, ensuring that your strategies remain relevant and aligned with evolving customer behaviors and market trends.

Cost is $50 for this course but is made available for FREE through a partnership with Nicolet College. Please be advised that your registration information will be shared with Nicolet College.

This presentation will be recorded and made available for later viewing in the event that you are not able to the live presentation.

Pre-registration is required.

Instructor:

Ben Bauer, Director of Collaboration & Innovation, Exclamation

Ben joined the team in 2016 as Director of Marketing for Simplicity CU (our parent Credit Union) and was promoted to VP of Marketing the following year. He’s been instrumental in building Exclamation's organization, guiding their team, and fostering collaboration and creativity with their clients. He’s a gifted graphic designer and entrepreneur who approaches every situation with optimism and creativity.