Online Client Marketing

This session examines effective strategies for attracting and retaining clients in the digital landscape. Participants will learn how to optimize their online presence, leverage social media platforms, and implement targeted advertising campaigns to enhance their client acquisition and engagement efforts.

Learning Objectives:

• Learn the key concepts, principles, and strategies involved in effectively marketing to clients online, including identifying target audiences, creating compelling content, and leveraging digital channels.

• Acquire practical skills and techniques to enhance online presence, including website optimization, search engine optimization (SEO), and user experience (UX) design, in order to attract and engage potential clients.

• Learn effective client acquisition and engagement strategies: Participants will explore various methods and tools for client acquisition and engagement, such as social media marketing, email marketing, and online advertising, and understand how to create and implement targeted campaigns to maximize client reach and conversion rates.

Cost is $50 for this course but is made available for FREE through a partnership with Nicolet College. Please be advised that your registration information will be shared with Nicolet College.

This presentation will be recorded and made available for later viewing in the event that you are not able to the live presentation.

Pre-registration is required.

Instructor:

Ben Bauer, Director of Collaboration & Innovation, Exclamation

Ben joined the team in 2016 as Director of Marketing for Simplicity CU (our parent Credit Union) and was promoted to VP of Marketing the following year. He’s been instrumental in building Exclamation's organization, guiding their team, and fostering collaboration and creativity with their clients. He’s a gifted graphic designer and entrepreneur who approaches every situation with optimism and creativity.