Marketing Made Easier: Using AI to Grow Your Small Business (MSBB)

Marketing Made Easier: Using AI to Grow Your Small Business

Stop wondering if AI can help your business and start using it practically. This session shows you real ways to use tools like ChatGPT and Claude to save time and improve your marketing results - no tech background required.

You'll learn how to ask AI the right questions to get useful answers, create a system for planning content that speaks to customers at different stages (whether they're just learning about you or ready to buy), and help AI write in your authentic voice instead of sounding bland or robotic.

This is a hands-on session with live demonstrations using ChatGPT and Claude, plus takeaways and tools you can use right away.

In this session, we will:

• Learn how to "talk" to AI tools to get better results
• Use the 6-step IMPACT Framework for strategic content planning
• Create content that matches where your customers are in their decision process
• Define your unique brand voice and use it to guide AI effectively
• Discuss ethics and best practices for using AI responsibly

Who should attend?

• Business owners looking to improve their marketing
• Entrepreneurs wearing multiple hats who need marketing help
• Anyone curious about AI but not sure where to start
• People who want practical help with content creation and customer communication

Please only register if you are available and plan to attend, so the provided funding can assist as many small business owners as possible. Mainstreet Bounceback registrants who are no-shows will not receive any digital handouts/resources.

Fee: $99.00 WEDC will cover registration cost of the class for Main Street Bounceback grant recipients and eligible small businesses who register for and attend the complete course.