Raising Equity for Food Businesses

Raising Equity is designed to help food and farm businesses successfully raise money, both debt and equity. Instructed by FFI Founder and Innovative Finance Expert, Tera Johnson, this training helps companies raise money legally and effectively. Through four live virtual group sessions and two one-on-one consulting sessions, Tera will help you make your business model investible, start assembling a financial package request, and develop a game plan to successfully raise debt and equity.

Raising Equity is right for you if:

You are having trouble raising equity and don't know why You are planning to grow your business and need guidance and the right business model to successfully do so You need to raise money but are unsure which sources are the best fit You need to raise money but are unaware of what an investor or bank expects from you

Raising Equity includes:

12 hours of live virtual group instruction (spread across 4 days) 1.5 hours of one-on-one consulting with Tera Johnson Feedback on your readiness to raise money through mock due diligence Tools, templates, and resources for preparing to raise money

Raising Equity will help you:

Make your business model investment-ready Assemble your financial request package Develop a game plan for successfully raising both debt and equity Prepare and deliver an optimized investor pitch

Logistics and Details

This training is limited to 10 businesses. It includes 4 group sessions and 2 one-on-one consulting sessions with the instructor to be scheduled separately.* All programming is conducted virtually.

Session 1: Business Models | April 4, 10:00 AM – 1:00 PM Central Session 2: Financial Request Package | April 11, 10:00 AM – 1:00 PM Central
Session 3: Financial Plan | April 18, 10:00 AM – 1:00 PM Central
Session 4: Investor Pitches | April 25, 10:00 AM – 12:00 PM Central Investor Pitch Presentations | April 25, 2:00 PM – 3:30 PM Central One-on-One Consulting – Each business will receive a one-hour consultation in the afternoon after either session 1 or session 2 and a 30-minute consultation in the afternoon after session 3.

Registration includes a seat for 2 people (so you can bring a business partner or other trusted advisor).

*Additional consulting besides what is listed on the training days can be purchased if desired as part of a course enhancement.

To increase access to our paid trainings, we offer limited scholarships for those who are pre-revenue or have been in business for less than two years or are a member of an underserved community. Learn more about applying for a scholarship.

Learn more and register here.