Branding & Marketing for Food & Farm Businesses

This workshop helps you to define, align, and activate your brand to stand out in the marketplace and maximize your business product line and net margin.

Topics Covered

Food, beverage, and value-added farm founders, entrepreneurs, or marketing leaders of all stages who want to define (or refine) your brand strategy, as well as food industry consultants, will find value in this workshop to:

Define the key pieces of brand strategy within the 3C’s: Competitor snapshot, Consumer profile, and Company vision, while considering your brands unfair advantages, pillars and personality. Align the front end and back end of your business around your brand strategy, including how your strategy can help keep your team engaged. Activate your brand strategy in all areas of your business, including how to create an Integrated Marketing Plan (vs jumping straight to tactics) and ensure your team is aware that your brand is more than a logo and there is a consistent look and feel to communicate and maintain across your business. Agenda

9:00 – 9:15 AM – Introductions & MVP Workshop Overview 9:15– 10:30 AM – Module / Session Content Presentations 10:30 – 11:30 AM – Examples review, Q&A and wrap-up

Learn more and register here.