Raising Equity for Food Businesses

Learn more about this IN PERSON event and register here

LOCATION: Hotel Indigo, Madison, WI

Raising Equity is designed to help food and farm businesses successfully raise money, both debt and equity. Instructed by FFI Founder and Innovative Finance Expert Tera Johnson, this training helps companies raise money legally and effectively. Typically offered on-line, this is a unique opportunity to participate in person through a pre-conference session before the Food Finance Forum & Expo. The course will be all day September 16 and end at noon September 17, in time for you to participate in the preconference site visits (Food & Farm Business Tours) that afternoon. You’ll also get individual coaching time with Tera, which can be scheduled during the Forum or virtually afterward. [Registration sold separately for Forum & Expo and Business Tour tickets.]

During the sessions, Tera will help you make your business model investible, start assembling a financial package request, optimize your capital stack, and develop a game plan to successfully raise debt and equity. You’ll also get to start having more informed conversations with potential lenders, investors, and other stakeholders at the Forum after the training.

Raising Equity is right for you if:

• You're having trouble raising equity and don't know why

• You are planning to grow your business and need guidance and the right business model to successfully do so

• You need to raise money but are unsure which sources are the best fit

• You need to raise money but are unaware of what an investor or bank expects from you

Raising Equity includes:

• 12 hours of live group instruction

• 1.5 hours of one-on-one consulting with Tera Johnson

• Feedback on your readiness to raise money through mock due diligence

• Tools, templates, and resources for preparing to raise money

Raising Equity will help you:

• Make your business model investment-ready

• Assemble your financial request package

• Optimize your capital stack

• Develop a game plan for successfully raising both debt and equity

• Prepare and deliver an optimized investor pitch

Logistics and Details

• Registration capped at 10 businesses

• Includes seats for 2 people (bring a business partner or trusted advisor)

• Includes lunch and coffee both days

• Consulting sessions to be scheduled separately (included in price)

• Registration sold separately (below) for preconference site visits (Food & Farm Business Tours) and Food Finance Forum and Expo

Learn more about this IN PERSON event and register here