Session 1 From Lab to Market Series: The Path to Commercialization for Milwaukee Innovators

Session 1: Increase Your Chance of Success by Understanding the Customer

Is your product idea something people will actually pay for? Lean Launch is a disciplined, hypothesis-based methodology for exploring markets and developing a business model that focuses on the customer first. In this overview, you will be introduced to a few Lean Launch basics, including essential building blocks of business models and a customer interview process to help reduce the risk of bringing your idea to market.

Presenter: Brian Thompson, President, UWM Research Foundation

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This is Session 1 in the Webinar Series: From Lab to Market: The Path to Commercialization for Milwaukee Innovators Do you have an innovative idea with commercial potential? This 3-part series will provide an overview of how to turn an abstract idea into a tangible product or service that can impact the world and make money. From vetting your idea to protecting intellectual property to funding technology development – This series is intended to introduce you to early steps in getting an idea to market.

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